Actually this was our first ad (I think). I can’t even remember anymore. I don’t even know what this ad means. I don’t think much thought went into it. This was before I even had a computer, a friend of mine printed the text on an early Mac and I cut out a photo of this statue I had in my room. We stole the statue from somebody’s lawn and I painted it up Misfits style. Kids do the darndest things. 1995.
I think this was our first ad. It was a 1/3 page ad in the back of Ride magazine, 1995.
This video features a ton of riders/employees from back in the day. In order of appearance Derek Adams, Matt Lippott, Mike Finn, Shawn Arata, Chris Adamski, Garrett Byrnes, Morgan Wade, Alistair Whitton, Kris Bennett, Brian Wizmerski, Corey Martinez, Randy Brown, and Van Homan. Edited by Ryan Navazio.
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Yeah we milked two ads out of this photoshoot. This was the Faction version.
Here’s one of Alistair Whitton at the old place. Yup, that’s Ruben and Wiz chillin on the deck. I always liked the shadow in this photo. Adam Wallacavage shot.
Here’s a photo of Shawn Arata from our old warehouse somewhere around 2003. Snagged from FBM.
B-hop B-spin at the Toys’r'us bank in Springfield, PA.
Pat Juliff during the era of big jeans, tech shoes, and wall taps.
Here’s the last Little Devil t-shirt we plan to print for a while. It’s actually an original piece of art that Ciro Nieli did for us in 1997. For some reason we never used it back then but it seemed perfect for the last shirt. It kinda brings everything full circle for the devil. 13 years of evil. RIP.